AI chat assistants have become far more capable, but the best results still come from narrow, well-defined jobs.
Good first use cases
- Answering common questions from your own published information
- Collecting contact details after hours
- Booking or requesting appointments
- Routing visitors to the right team member
Set guardrails before launch
Decide what the assistant should never answer, when it must hand off to a person, and how it should say it is an AI. Review conversations regularly during the first weeks.
Measure the right thing
Track how many conversations were resolved, how many leads were captured and where people dropped off — then improve the knowledge base.
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