For businesses that serve a specific area, local search is often the most valuable marketing channel available. The good news: the fundamentals are within reach of any business.
Claim and complete your Google Business Profile
Choose accurate categories, add real photos, list your services and keep hours current. If you serve customers at their location, consider setting a service area.
Keep your business details consistent
Your business name, address and phone number should match everywhere they appear — your website, directories and social profiles.
Ask for reviews the right way
- Ask every happy customer, not just a selected few
- Make it easy with a direct review link
- Respond to every review, positive or negative
- Never buy or incentivize reviews
Build pages for real services and areas
Create useful pages for each core service. Avoid thin, copy-pasted city pages — search engines and customers can tell.
Want help putting this into practice?